7 Effective Interview Tips for Any Digital Marketing Job
You’ve perfected your digital marketing CV, written excellent cover letters and applied to a large variety of jobs. Now what?
Once you receive a response from a potential employer, the dynamic of searching for a digital marketing job changes dramatically. You’re closer to achieving your goal, and the only barrier that still stands in your way is the biggest of all – the interview.
Interviewing for a digital marketing job can be a daunting experience, particularly if you’re new to the industry. There’s terminology to familiarize yourself with, questions to answer, skills that you need to demonstrate, as well as a variety of other challenges.
It’s no surprise that even the most experienced digital marketing professionals can feel nervous when interviewing for a new job.
The key to beating this nervousness and doing well in your job interview is preparation. Below, we’ve listed seven tips that you can use to beat nervousness, impress your potential employer and make yourself a serious candidate for any digital marketing job! Start with an outstanding CV
Your CV is more than just a ticket to an interview. It also frames the topics of discussion for your job interview by highlighting your skills, listing your credentials and sharing your achievements with your prospective employer.
We’ve previously shared our five-step formula for creating a digital marketing CV that sets you apart from the competition. Our first step (and perhaps the most important) is to tailor each of your CVs to a specific position.
A targeted, tailored CV lets you highlight your qualifications, skills and achievements that are the most relevant for the job you’re applying for. As such, you send a specific message to the interviewer about your biggest strengths and relevant skills.
This doesn’t just get you the interview – it also helps the interviewer decide what to talk to you about during the interview. In many cases, the skills and experiences that you mention in your CV play a major role in determining the questions you’ll face.
Before you apply for any digital marketing job, check that your CV is perfectly tailored to the position. Not only will you stand out before the interview, you’ll also set the stage for a more specific job interview that emphasizes why you’re the best choice for the job.
Show that you’re a great researcher
Few experiences are as frustrating for interviewers as speaking to a candidate that clearly isn’t as aware of the job – or the employer – as they should be.
Before you even consider scheduling an interview with any employer, learn as much as you can about the company:
- Search for the company on YouTube and look for press conferences, announcements and presentations that could give you more information about their current direction.
- For small and mid-sized companies, Google the company’s senior management and look for interviews and media pieces with information on any new developments and challenges.
- If you’re interviewing for a digital marketing job with a technology company, search on TechCrunch for recent coverage of events that could affect the company’s priorities.
- Find the company’s Wikipedia page and make note of any new products, services and other offerings that you could talk about during your interview.
- Find the company’s profile on GlassDoor and make a note of any interesting reviews from previous employees.
- Create a Google Alert so that you receive articles and discussions about the company via email as soon as they’re published.
While you’re researching the company, take detailed notes of any specific points that you think are relevant. Familiarize yourself with their products, unique technologies, company culture and other topics that you can mention during your interview.
Doing this demonstrates three things. First, it shows that you’re familiar with the company and a good match for its needs. Second, it shows that you’re a talented researcher. Third, it shows the interviewer that you’re willing to go the extra mile to offer as much value as possible.
Digital marketing jobs rarely go to the unprepared. Dive into the company’s background before your interview and you’ll walk in with a deeper knowledge of its history, its culture and its goals for the future.
Practice answering the “essential few” questions
Even with a great understanding of the company, it’s possible to stumble on a question that you didn’t expect. It only takes one bad answer to potentially ruin a job interview, making it essential that you’re prepared for at least some of the questions you expect to receive.
In any industry, most job interviews consist of the same, or similar, questions. Apply the Pareto Principle to your interview prep and spend your interview prep time working on answers for the vital few questions that determine your suitability for the job.
Unfunnel has a great list of 30 common digital marketing interview questions. HubSpot has a similar list of 10 questions aimed at general marketing job interviews. Both lists contain a few “critical few” questions – the questions interviewers use to assess your skills and attitude.
Preparing ahead of time for critical questions has several benefits. The first is that you’ll have clear, reasoned answers for the questions that matter. You’ll be able to answer right away and provide real value, differentiating yourself from other candidates.
The second, and perhaps the biggest benefit, is that you’ll gain confidence. Instead of having to stop and pause, losing your tempo in doing so, you’ll go into each question with confidence that you know how to answer not just satisfactorily, but in a way that truly impresses the employer.
Collected & Edited By: Customer Service HR Strategy Viet Nam
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